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Self-improving AI agents for retail operations

Our enterprise AI agents are designed to solve the most complex operational challenges in retail.

Trusted by leading retail and consumer brands across the US and India.

JOMASHOPKohler GeneratorsNuVision Auto GlassDiscover MarketMyntraCult.fitTata Digital
JOMASHOPKohler GeneratorsNuVision Auto GlassDiscover MarketMyntraCult.fitTata Digital

One self-improving platform for every retail journey

CUSTOMER EXPERIENCE

Transforming every customer journey

Customer Acquisition

Turn every campaign into a store visit, optimised on live data.

Agentic Commerce

Guide every shopper from “what should I buy?” to checkout.

Customer Support

Resolve WISMO, returns and exchanges end to end.

Explore customer experience
EMPLOYEE EXPERIENCE

Managing end-to-end employee experience

Recruitment & Onboarding

Screen, interview and onboard store teams around the clock.

Employee & IT Support

Answer shift, HR and POS questions for every associate, instantly.

Payroll Management

Accurate pay for every shift, with discrepancies fixed before payday.

Explore employee experience

Works across your entire retail stack.

WorkdayOktaBlue Yonder
ADPShopifyService Now
UKGSalesforceFresh Service
OracleManhattan AssociateZoho Desk
SAPBigCommerceAfter Ship
PaycheckFreshdeskZendesk
MagentoOracle NetSuiteAtlassian

How we help you go live in days

Day 1

Connect your systems and integrations

We connect to your existing stack, POS, ERP, CRM, and the systems you already run across your entire business.

Day 7

Launch in 1 week

Your first agent goes live on a real workflow, so you see it working on your own data within the week.

Day 21

Automate at scale

Once the first workflow proves out, we expand it across every store, region, or channel it applies to.

Day 50

Drive measurable revenue

The system monitors and learns from every run and improves the workflow without you rebuilding it.

72%
Queries resolved autonomously.

With NuPlay, our customers get answers faster and our team get more time for the cases that need personal attention.

2x
Higher return on investment

“The system keeps improving how it runs, so our team can focus on strategy instead of chasing data.”

89%
Reduction in manual review time.

“Once we scaled across every location, review that used to eat our week barely needed a glance.”

50%
Reduction in average handle time.

“We connected our order and returns systems in days, and with NuPlay, we could immediately resolve queries autonomously even through peak sale volume.”

AI agents for every retail workflow

Deploy AI agents that automate the workflows behind every order, every restock, every vendor call, and get better with every run.

Customer Acquisition

Campaign planning

Plans promotions around live stock, seasons & store traffic.

On-brand creative

Creates on-brand ads & messaging for every shopper segment.

Live optimisation

Optimizes budget mid-campaign, driving store & site visits.

Explore customer acquisiton
38%

More conversions via AI-led campaigns.

Agentic Commerce

Personal recommendations

Recommends the right size, style and fit from what’s in stock nearby.

Product questions

Compares products & prices like your best store associate.

Cart and checkout

Adds to cart, applies offers & checks out, or holds it in store.

Explore agentic commerce
42%

Higher AOV with the shopping assistant.

Customer Support

WISMO and delivery

Answers queries with live delivery and pickup updates.

Returns and exchanges

Handles returns & exchanges within your policy.

Smart escalation

Hands off to your team when needed, with the full order details.

Explore customer support
67%

Reduction in average handle time
and support cost.

Recruitment & Onboarding

Screening and interview booking

Screens applicants for required roles & books interviews.

Onboarding and account setup

Collects documents & sets up POS access & payroll.

New-hire questions

Answers first-shift questions, from dress code to break times, in any language.

Explore recruitment & onboarding
48%

Faster time to hire.

Employee & IT Support

Staffing and shift coverage

Keeps every shift covered, from sick calls to sudden rushes, by finding and assigning the right associate.

POS and IT help

Resets POS logins & routes store IT issues to the right team.

Policy and benefits

Answers leave, discount & benefits questions within policy.

Explore employee & IT support
98%

of HR and IT requests resolved.

Payroll Management

Payslip questions

Explains every question on payslip, from tax to deductions.

Hours and overtime

Matches clock-ins to time-sheets so every shift & overtime hour is paid.

Discrepancy checks

Catches any discrepancy before payday & fixes them.

Explore payroll management
94%

of pay discrepancies resolved.

Powered by Axon

Our family of enterprise models, built for scale

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Trusted by retail’s leading brands

Read more stories
JOMASHOP logo

“NuPlay helped us create shopping journeys that listen, adapt, respond and deliver on our brand promise.”

Osher Karnowsky, General Manager, Jomashop

JOMASHOP Image
Leading US Women's Fashion Group logo

“NuPlay turned our busiest support line into one of our best customer experiences.”

VP, Customer Care, Leading US Women’s Fashion Group

Leading US Women's Fashion Group logo Image
Kohler Generators logo

“We now engage every high-intent lead at the right moment, at any volume, without adding headcount.”

Jeff Mayerl, President, Kohler Energy

Kohler generators Image
Myntra Logo

“Support isn’t a cost centre, it’s a brand touchpoint that shapes every customer relationship.”

Harshal Kale, Deputy Director – Customer Success, Myntra

Myntra image
72%+

of calls resolved without a human.

faster query resolution

more conversions via AI-led outreach.

reduction in average handle time.

50%

reduction in average handle time.

order tracking across every brand

pipeline protected annually.

calls handled per day.

40%

reduction in CX cost.

of WISMO calls resolved without a human

lead throughput without added headcount

faster issue resolution.

NuPlay AI | Blueprint for Retail

Use Cases

Customer Acquisition
Campaign Planning
On-Brand Creative
Agentic Commerce
Personal Recommendations
Cart & Checkout
Customer Support
Order Tracking
Returns & Exchanges
Recruitment & Onboarding
Screening & Interviews
Documents & System Setup
Employee & IT Support
Shift Swaps
Ticket Routing
Payroll Management
Payslip Questions
Discrepancy Checks

AI for Retail

Capabilities
AI Agents
Workflow Automation
HITL Assistance
Application Buidling
Channels
Voice
Chat
Web
Email & SMS
Mobile
Social
Messenger
NuPlay Platform
NuLoop - Improvement Layer
NuContext - Context Layer
NuPulse - Insight Layer

Integrations

Commerce & Payments
Support & Delivery
Store Teams

Frequently asked questions

Still have a question? Connect with us

What can AI agents do for a retail business?

What can AI agents do for a retail business?

They run work across the full retail journey. For shoppers, they plan campaigns, recommend products, check out carts, track orders and handle returns. For store teams, they screen and onboard new hires, answer HR and IT questions, and resolve payslip queries.

How long does it take to go live?

How long does it take to go live?

Most retailers connect their systems on day one and launch in about three weeks. From there, the agents take on more volume until they run at scale.

Which retail systems do the agents work with?

Which retail systems do the agents work with?

They plug into the stack you already run, including Shopify, Salesforce Commerce Cloud, Magento, NetSuite, Manhattan, Zendesk and AfterShip, plus HR and payroll tools like Workday, ADP and UKG.

Can the agents handle peak season and holiday traffic?

Can the agents handle peak season and holiday traffic?

Yes. Agents answer every shopper and associate at once, around the clock, so Black Friday queues and holiday hiring spikes do not need extra headcount.

What happens when an agent cannot resolve a request?

What happens when an agent cannot resolve a request?

It hands the conversation to the right person on your team with the full context, including order history and what has already been tried, so nobody has to start over.

How do the agents get better over time?

How do the agents get better over time?

NuLoop reviews every conversation, finds where a workflow fell short and fixes it, so performance keeps improving after go-live.

Is our customer and employee data secure?

Is our customer and employee data secure?

Your data is never used for training. Each environment is isolated, and the platform is built to enterprise security and compliance standards.

How long does setup take?

How long does setup take?

Deployment is measured in weeks, not quarters. The agents ingest your product, customer, and brand context during onboarding so they can plan and personalise from the start.

Still have a question? Connect with us

Built to enterprise standards

Every system ships with enterprise-grade security, governance, and compliance as standard.

ISO 27001
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ISO 42001
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AICPA SOC2 TYPE 2
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Your data stays yours - Never used for training. Claims, docs, and conversations stay private.

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Firm-level isolation - Each environment is isolated to prevent cross-tenant access.

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Independently audited - Controls tested and reviewed regularly by independent specialists.